Can You Give It Away And Create Good Prospects?

One of the many ways to market is to give away a free product.  Both online and offline, giving people something for nothing is sure to please them.  There is no doubt that people will take anything (which is sometimes why you see those funky hats or strange pens in people's hands.)  Nevertheless, when it comes to network marketing, you do have to be very careful about giving things away free.  People want free, people get hooked on the free items and then they turn their back on you when you tell them that they have to pay for something else.  In many ways, it is like giving a child a treat for nothing.

Consider the prospect.  Let us consider the situation.  You have a niece that simply does not like you.  No matter what you have done, they simply give you the cold shoulder, do not look at you and even stick their tongue out when you are not looking at them.  Therefore, you employ the method of bringing them a treat.  When they come to your home, you hand them a bowl full of candy.  Each time they come, you do the same thing.  They like you then, smile and may even laugh at your jokes.  While this sounds like it has worked in your favour, that's not likely to stay that way.

The same thing is true with giving way free products to your prospects.  If you plaster ads saying you are giving away your top ten secrets, people will come, they will download the information, they will listen to your calls, come to your seminars, whatever it takes.  People like to get free things.  While this sounds good, it is not likely to be the way things will stay.

Just like your niece, as soon as you stop giving them free items and tell them they need to pay for it, they are going to not just not listen to you and stick out their tongue to you, but they will also likely turn their back on your methods, information and may become angry enough to stomp their toes.  In short, you are now mean for teasing them with the basics and making them pay for the other information that they want and need.  That is not going to create a client out of them.

Does that mean that you should not give items away free?  Giving things away is a good part of marketing, but it has to be in use correctly.  You need to take special care to make the right decisions and to limit the amount that you give away free.  Make compromises too.  If you give them something free, they should be giving you something too, even if that is their contact information or perhaps making a small purchase.

Make your free giveaways work for you instead of taking too much from you.  Not only do you miss less this way, but you also show  your clients that you are the expert who does not need to sell their items free.